To sync a customer to your marketing platform, they must (1) have a valid email address and (2) opt in to marketing. This is required by most marketing platforms' terms of service, and without it, a customer's info won't transfer — even if setup is otherwise complete.
How to collect opt-in at checkout:
- In the register app, before payment, select the ListBuilder button
- Have the customer enter their info and opt in by checking “I would like to receive promotions!”, or enter it on their behalf
- Proceed to payment
You can also add customers directly through the ListBuilder app.
Note: Opt-in is what triggers the sync. No opt-in, no sync.
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